Tap Into Magic 2022 is a multi-platform, product-centric paid media campaign by the nate app, an AI-powered iOS e-commerce application. The campaign was developed and produced for multiple channels, such as still photography for Google, HD videos for Meta and YouTube, and iPhone-shot native-looking content for TikTok. With marketing and growth analytics in mind, the campaign targets a variety of demographics through variations in talent casting and prop selections.